Develop and maintain a strong understanding of user needs, business objectives, and the education sector to inform meaningful and impactful design decisions.

• Product knowledge
• Personas and scenarios
• Competitor landscape
• Unique value propositions and gaps
• Commercial awareness
• Strategy and vision alignment

Test, measure, and evaluate designs with users and stakeholders to validate usability, identify improvements, and track product success.

• Usability testing
• Success metrics and analytics
• Nielsen Norman heuristics
• UX audits and usability reports

Continuously explore and apply new design practices and technologies, from AI-driven experiences to immersive and multimodal interfaces.

• Voice interface design
• AR/VR and immersive design
• Designing for AI and machine learning

Partner with Product and Engineering to frame problems, explore possibilities, and generate testable solutions using structured, user-centered design methods.

• Conceptualisation and ideation
• Diverging and converging techniques
• User-centred design principles

Plan, conduct, and synthesize qualitative and quantitative research to uncover insights and guide evidence-based design decisions.

• User interviews and surveys
• Personas and scenarios
• Affinity mapping and synthesis

Create wireframes, flows, and interactive prototypes that effectively communicate design concepts and enable rapid iteration.

• Wireframes and wireflows
• Reusable design patterns
• Prototyping tools and methods

Model complex workflows, data flows, and requirements into clear, scalable user experiences through thoughtful information architecture and content strategy.

• Data flows and technical understanding
• Information architecture
• Domain modelling
• Content strategy
• Sitemaps and user flows

Design user interfaces that are intuitive, accessible, and engaging while maintaining clarity, usability, and ethical design practices.

• Responsive and adaptive design
• Web vs. native app considerations
• Design ethics and avoiding dark patterns
• User engagement ethics

Craft visually consistent and accessible interfaces with clear hierarchy and strong foundations in UI principles.

• Core UI design principles
• Visual hierarchy
• Accessibility and inclusivity

Build, maintain, and evolve the design system to drive efficiency, scalability, and consistency across products.

• Atomic design principles
• Component libraries vs. full systems
• Governance and contribution models

Collaborate effectively in agile, cross-functional teams, balancing curiosity with delivery focus to ship impactful outcomes.

• Cross-functional collaboration
• Shipping and delivery discipline
• Efficiency and progress tracking
• Design sprints and workshops

Demonstrate strong decision-making, adaptability, and influence. Support and grow others, advocate for design culture, and model principles-driven leadership.

• Values and principles in practice
• Decision-making under constraints
• Adaptability and flexibility
• Managing designers and teams (if applicable)
• Advocating for design culture